¹Faculty of Art and Design, Universitas Sebelas Maret, Indonesia

Email:bchathelya@student.uns.ac.id

Since Covid-19, there have been many changes in the order of people’s lives, there are various new regulations such as the obligation to wear masks when leaving the house, maintaining distance, working from home or restrictions on leaving the house. These social restrictions have resulted in an increase in the volume of plastic waste as a result of online transactions. This problem resulted in environmental damage, as happened in North Sulawesi, Indonesia in 2018 a sperm whale was found dead with a stomach full of plastic waste weighing 5.9kg. Based on this, campaign actions need to be taken. Final Project with the title “Designing Motion Graphics as a Zero Waste Lifestyle Campaign Media for the Indonesian People” aims to assist the government’s role in preventing environmental damage due to waste and to provide information, education, and invitations to the target audience to participate in the success of this campaign. Motion graphic design as a media campaign applies the mixed media art style as a visual representation of graphic elements, typographic styles, storyboards, and layouts.