Paper ID: 50
Corporate Social Responsibility of Tourism during the COVID-19 Pandemic: Case Study of PT TWC Borobudur
1Faculty of Social and Political Sciences, Universitas Sebelas Maret, Surakarta, Indonesia
2Doctoral Study Program of Development Extension/Community Empowerment, Universitas Sebelas Maret, Surakarta, Indonesia
Corporate Social Responsibility (CSR) is a company’s commitment to behave ethically and contribute to sustainable economic development. Therefore, to reduce the impact of the COVID-19 pandemic, the government encourages CSR to continue. This is in accordance with goal number 3 of SDGs 2030. The aim of this research is to determine the strategy of PT TWC Borobudur in implementing CSR during the COVID-19 Pandemic. The main theory uses stakeholder engagement from Greenwood to see the goals, levels and techniques used. The research uses a qualitative method with a case study approach. The results of the study indicate that PT TWC continues to carry out CSR activities because it realizes that all parties must participate in dealing with the pandemic. The Company also realizes that its survival and long-term development depend on achieving a balance between profitability and harmony with various stakeholders. The company revised the budget to respond to the financing needs of CSR programs in the health, economic, and environmental sectors. The stakeholders involved are formal and informal leaders, health workers, tourism actors, and community. The purpose of stakeholder engagement is to maximize the benefits of the activity. The level of stakeholder engagement varies from inform, consult to involve. The techniques used also vary according to the level.