Faculty of Plantation and Agrotechnology, Universiti Teknologi MARA, Jasin Campus, 77300 Merlimau, Jasin, Melaka, Malaysia^.

Email: selvakkumar@uitm.edu.my

In Malaysia, urban agriculture activity is getting popular, especially during the pandemic of Covid-19. As the pandemic struck, the economic situation in Malaysia faced a downturn. Rapid urbanization, slow income growth, and unstable food prices in the market are the major problem faced by urban dwellers nowadays. This study discussed the intention to implement among urban dwellers in the southern region of Malaysia and the benefits of urban agriculture that influence their intention. The study employs quantitative analysis and was based on the primary data collected via face to face and distributed google form in 5 urban areas in 3 states which are Johor, Melaka, and Seremban. The total sample size was 214 urban dwellers. Intention level analysis, Correlation analysis, and exploratory factor analysis were used in the study to achieve the objectives. The study shows that the majority of the respondents have moderate to high intention levels. The results indicate a positive relationship between the benefits of urban agriculture and the implementation intention of urban dwellers at 0.01 significant level. The results also indicate 3 factors effecting the intention to implement which are financial, social and environmental. It implies that urban agriculture has the potential to be implemented in the southern region of Malaysia.